Kenyan comedian Mulamwah has sparked online chatter after revealing he earned more than KES 1.1 million from Facebook in just under a month—a milestone that underscores the growing power of digital content creation in Africa.
In a candid post on his social platforms, Mulamwah shared screenshots of his earnings dashboard from Meta, Facebook’s parent company. The figures show a 41% jump in revenue compared to the previous period, totalling $8,844.78 (KES 1,142,112) between 19 June and 16 July 2025.
He also posted a payment notification of KES 774,021.46, labelled from “SWIFT 1/META PLATFORMS IRELAND LIMITED.”
“Facebook finally paying,” the comedian wrote, confirming what many local creators have long hoped for—real income from online efforts.
A Digital Hustler’s Playbook
Known for his streetwise humour and relatable skits, Mulamwah offered a few words of advice for fellow content creators navigating the digital space.
“Meta doing de ting. Ujanja ni kukaa mjinga tu, knowing exactly what you are doing,” he said, suggesting that staying focused—and quiet—may be part of the secret to success.
His message: don’t let the noise distract you. Just keep building.
The Bigger Picture: Meta’s African Expansion
Mulamwah’s windfall comes almost a year after Meta officially introduced monetisation tools in Kenya, following high-level talks between President William Ruto and Meta executives in 2024.
Kenya was the third African country to be granted access to Meta’s creator tools, following South Africa and Egypt. Since then, the platform has expanded across the continent.
In February 2022, Meta announced that Facebook Reels would be monetisable in 20 sub-Saharan countries, and in mid-2024, Nigeria and Ghana joined the growing list.
Key monetisation features include In-Stream Ads and Ads on Facebook Reels, both of which allow creators to earn based on the engagement and reach of their video content.
A New Generation of Earners
Mulamwah’s success is part of a larger story unfolding across Africa—a generation of creators carving out careers in the digital economy.
While a handful of big names have shown what’s possible, many smaller creators are still working to crack the code. Monetisation tools are not automatic; they require eligibility, consistent engagement, and content that adheres to Meta’s guidelines.
Yet stories like Mulamwah’s serve as proof that with creativity, discipline, and strategy, Kenyan creators can now earn globally while working locally.
As digital platforms shift power into the hands of individuals, Kenya’s youth—often dismissed in economic debates—may be finding a voice and a revenue stream all their own.