Naivas Supermarkets, Kenya’s largest retail chain, has announced a major leadership change with the appointment of Andreas von Paleske as its new Chief Executive Officer.
Mr von Paleske, who currently serves as Naivas’ Chief of Strategy, will take over from David Kimani, the founding CEO who has led the supermarket’s remarkable rise from a family-run business to a household name with more than 100 branches nationwide.
The transition will take effect next month, according to a statement from the company. Mr Kimani, whose tenure has spanned over two decades, will move into a new role within the retailer.
“David’s role in laying the foundations of one of Kenya’s corporate success stories is truly commendable,” said Naivas International Chairman Arnaud Lagesse. “With Andreas, we have the right leader to take the business to even greater heights. His deep industry experience and strong understanding of Naivas’ culture ensure continuity as we embark on our next phase of growth.”
Mr von Paleske joined Naivas eight years ago and has been central to shaping the retailer’s strategic expansion and digital growth. Insiders describe him as a steady hand—analytical, people-centred, and deeply familiar with Kenya’s evolving consumer landscape.
The announcement comes just days after Naivas opened its 110th branch at West Bay Mall in Redhill, part of its aggressive expansion drive targeting growing residential communities around Gachie and Limuru Road. The new outlet offers fresh produce, groceries, and household essentials—a reflection of the chain’s commitment to convenience and accessibility.
Industry analysts say the leadership change signals a new chapter for Naivas as it faces rising competition from regional and international entrants. With changing consumer habits and tighter margins in the retail sector, the company’s next steps will be closely watched.
For many Kenyans, Naivas remains more than a supermarket—it’s part of daily life. The question now is how the new CEO will keep that bond strong while steering the brand toward its next frontier.