In a shocking turn of events, singer Judith Nyambura Mwangi, popularly known as Avril, has deactivated her Instagram account following a highly publicized altercation with her long-time partner and father of her child, Jibril Blessing, also known as J Blessing.

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The once-vibrant Instagram account of Avril, boasting over 2 million followers, vanished from the platform after a series of posts and deletions on November 15, 2023, sending shockwaves through social media.

The controversy unfolded when Avril posted and subsequently deleted a picture of a bruised face, sparking immediate concern among her fans. The incident shed light on the tumultuous relationship between Avril and J Blessing, generating a wave of reactions from stunned followers.

After a brief hiatus, Avril resurfaced on social media, confessing to forgiving J Blessing and appealing to the public for similar understanding and compassion towards her partner.

In a subsequent statement, J Blessing acknowledged the altercation and expressed his distress over their private life being thrust into the public eye. The statement disclosed that, after seven years together, the couple had decided to part ways amicably.

The physical confrontation reportedly resulted in injuries for both parties, prompting them to seek medical attention. J Blessing clarified that one of the images posted by Avril was taken nearly a year ago during a previous altercation, for which he took responsibility and promptly sought medical help for Avril at Aga Khan Hospital.

“I sincerely apologize for any harm I have caused Avril or any other person. I am not innocent, but I would like to clarify a few things. About a year ago, we had a physical altercation where we both got hurt, and on that day, I immediately took her to the hospital at Aga Khan. I take full responsibility for that moment of weakness. One of the pictures she posted is from that incident,” he explained in his statement.

The public announcement of their split has left fans in shock, triggering a heated debate on social media with emotions ranging from sympathy to disappointment. Celebrities sometimes choose to deactivate their accounts temporarily in such situations to regain control over their public image, assess the situation, and avoid impulsive responses. This break also provides a respite from exposure to negative comments and allows for strategic communication planning.